Glossary

Abandon Cart ( shopping cart abandonment)

When a user adds a product to the online shopping cart of an e-commerce site but doesn't proceed to checkout and complete the purchase. Users may abandon because they aren't ready to buy. Instead, they are using their cart as more of a "wish list" as they shop around and compare prices.

Account Admin

The main account associated to a SaaS or Enterprise version of Techsembly. An Account Admin has access to configure the system, create vendors and manage products.

Alternative Text (Alt Text)

Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. Alt text is useful when an image link is not available because of a broken or changed URL or some other issue.

Back-End

The back-end relates to or denoting the part of a computer system or application that is not directly accessed by the user, typically responsible for storing and manipulating data.

Banner Image

A banner image (also called a “hero” image) is the big picture that you see when opening up a website design. It is usually located at the top, and can vary in size, but usually are the focal point for an opening ‘home’ page.

Bitbucket

Bitbucket is a Git-based source code repository hosting service and is mostly used for code and code review. It allows users to do basic Git operations (such as reviewing or merging code, while controlling read and write access to the code. It also provides integration with other Atlassian tools.

Business-to-Business (B2B)

B2B is a form of commercial transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer

Business-to-Consumer (B2C) or (D2C – See Below)

Direct-to-consumer (B2C or D2C) refers to the process of selling products and services directly to customers, who are the end-users of its products or services, bypassing any third-party retailers, wholesalers, or any other middlemen. DTC brands are usually sold online only and specialize in a specific product category:

Category('ies)

A class or division of products and/ or services regarded as having particular shared characteristics any of several fundamental and distinct classes to which entities or concepts belong within a system of classification.

Cloud Computing (Cloud base)

Cloud computing is the on-demand availability of computer system resources, especially data storage (cloud storage) and computing power, without direct active management by the user. cloud computing is commonly known as delivery of computing services including servers, Clouds may be limited to a single organisation (enterprise clouds), or be available to multiple organizations (public cloud).Cloud computing relies on sharing of resources to achieve coherence and economies of scale, storage, databases,  and intelligence over the Internet.

Confluence

An Atlassian software product that servers as a repository for documents and content to use as a knowledge base.

Content

Content is the information and experiences that are directed toward an end-user or audience. Content is something that is to be expressed through some medium, as speech, writing or any of various arts

Content Management System (CMS)

A CMS is software dashboard that helps users create, manage, and modify content on an e-commerce website without the need for specialized technical knowledge.

Core Web Vitals. (C.W.V)

CVW's are a set of specific factors that Google considers important in a webpage's overall user experience. They are a subset of factors that will be part of Google's “page experience” score and a way for Google to rate the webpages' overall UX.

Cumulative Layout Shift (CLS) Ratio.

CLS is the unexpected shifting of web page elements while the page is still downloading. The kinds of elements that tend to cause shift are fonts, images, videos, contact forms, buttons and other kinds of content. CLS is a Core Web Vitals metric calculated by summing all layout shifts that aren't caused by user interaction. CLS looks at the proportion of the viewport that was impacted by layout shifts, and the movement distance of the elements that were moved.

Dashboard

A dashboard is a hub for tracking , business, important data and visualisation tool focused on measuring KPIs and metrics associated with the process of uploading, processing, marketing and selling of goods and services online.

Direct-to-Consumer (D2C) or (B2C – See above)

Direct-to-consumer (B2C or D2C) refers to the process of selling products and services directly to customers, who are the end-users of its products or services, bypassing any third-party retailers, wholesalers, or any other middlemen. DTC brands are usually sold online only and specialize in a specific product category:

Domain.

a sequence of usually alphanumeric characters (such as Techsembly.com) that specifies a group of online resources (as of a particular company or person) and that forms part of the corresponding Internet addresses

Dropdown menus.

A drop-down list is a graphical control element, similar to a list box, that allows the user to choose one value from a list. When a drop-down list is inactive, it displays a single value. When activated, it displays (drops down) a list of values, from which the user may select one. When the user selects a new value, the control reverts to its inactive state, displaying the selected value. It is often used in the design of graphical user interfaces, including web design.

Dropshipping.

Drop shipping is a form of retail business wherein the seller accepts customer orders but does not keep goods sold in stock. Instead, in a form of supply chain management, it transfers the orders and their shipment details to either the manufacturer, a wholesaler, another retailer, or a fulfillment house, which then ships the goods directly to the customer. As such, the retailer is responsible for marketing and selling a product, but has little or no control over product quality, storage, inventory management, or shipping

Duplicate Content.

Duplicate content is a term used in the field of search engine optimization to describe content that appears on more than one web page. The duplicate content can be substantial parts of the content within or across domains and can be either exactly duplicate or closely similar

E-commerce

E-commerce is the buying and selling of good or services via the internet, and the transfer of money and data to complete the sales. It's also known as electronic commerce or internet commerce

End-to-End.

 End-to-end describes a process that takes a system or service from beginning to end and delivers a complete functional solution, usually without needing to obtain anything from a third party.

Enterprise Data Management (EDM)

 EDM is the ability of an organization to precisely define, easily integrate and effectively retrieve data for both internal applications and external communication. EDM focuses on the creation of accurate, consistent, and transparent content. It is the process of inventorying and governing your business's data and getting your organization onboard with the process and is as much about managing people as it is about managing data.

Favicon.

 A favicon, also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page

Frequently-Asked-Questions (FAQ)

A forum or a list of questions and answers relating to a particular subject, especially one giving basic information for users of a website, that tend to recur and are common to a particular division.

Front-End.

The frontend of a software program or website is everything with which the user interacts. From a user standpoint, the frontend is synonymous with the user interface. In other words, the front end of an application or website should be intuitive and easy to use

Headless eCommerce.

headless commerce is a separation of the front end and back end of an ecommerce application. This architecture offers brands freedom of expression to build whatever and however they want. Most importantly, it enables brands to enrich the customer experience by ensuring you're maximizing the use of content while also using a best-in-class ecommerce platform on the backend.

Inbound Links

 An inbound link is a link from another website to a page on your website.It is composed of two parts:
The link to the page on your site, which is just the URL of your page and the anchor text, which is the text that is highlighted in the link that gets people to your site. Inbound links are important for SEO optimisation and ranking

Keywords

In terms of search engines, a keyword is any search term entered on a search engine that has a results page where websites are listed. 

Keywords are search terms that a website owner or SEO professional will use to optimise a website in the hopes of ranking at the top of search engines results for specific keywords.

Knowledge Base.

A knowledge base is a technology used to store complex structured and unstructured information used by a computer system to published a collection of documentation that typically includes answers to frequently asked questions, how-to guides, and troubleshooting instructions.

Landing Page

A landing page is designed to convert visitors of a website, into leads and are customised to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

Marketplace.

A marketplace is a platform where a variety of different vendors can come together to sell their products or services to a curated customer base

Merchant

a person or company involved in wholesale trade, especially one dealing with foreign countries or supplying goods to a particular trade.

Merchant Account.

The vendor account associated with selling merchandise, products and services through the Techsembly platform.

Metadata

Metadata is data about data. In other words, it's information that's used to describe the data that's contained in something like a web page, document, or file. Another way to think of metadata is as a short explanation or summary of what the data is.

Meta Description

 The meta description is one of a web page's meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page. The meta description is one of a web page's meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page.

Middleware

Middleware is software that lies between an operating system and the applications running on it. Essentially functioning as hidden translation layer, middleware enables communication and data management for distributed applications.

Mobile Commerce

 M-commerce , includes any monetary transaction completed using a mobile device. It is an advancement of ecommerce, enabling people to buy and sell goods or services from almost anywhere, simply using a mobile phone or tablet device.

Onboarding

Process whereby a newly signed client, their website, business, brand & products are transferred onto the techsembly platform.

Option Types & Values

Option Types are linked to a stock quantity and can be described as a configurable product element that is associated to a physical stock quantity (such as size). It is likely replicated a current configuration for future importing.

Outbound Links

 An outbound link, or external link, is a link from your website to a different website. An outbound link for you is an inbound link for someone else. If a link takes readers to another page on the same website, it's called an internal link.

Payment Gateway

A payment gateway is a merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar.

Product Page

 A product page is what defines the features, manufacturer, uses and a lot more, about a certain product, in e-commerce. It is a page on an e-commerce website that defines a product in its entirety. This allows the users to look deeply into what a product offers and how it will benefit them once they buy it.

Product Variants.

 A specific item that is bundled in with related variants to form one distinguishable product is known as a product variant. Product variants have unique identifiers, such as price, and every variant is based on the same product definition.

Property Types & Values

To generate a suitable product import template a required structure must first be produced. These elements / values can be updated in the future via the CMS but it is necessary that list of all Properties and Values, are used for filtering purposes. As properties are not tied to stock, an example property could be 'Feature' and a value might be 'sustainable'.

Progressive Web App (PWA)

PWA’s are web apps that use emerging web browser APIs and features along with traditional progressive enhancement strategy to bring a native app-like user experience to cross-platform web applications. A PWA is a web application that can be “installed” on your system. It works offline when you don't have an internet connection, leveraging data cached during your last interactions with the app, and do not need to be updated like native apps

Search Engine Optimisation (SEO)

SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines

Search Engine Results Page (SERP).

 Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

Service Desk.

Service Desk Analysts are information technology professionals who provide technical support to users. They respond to incoming requests for IT support and resolve network, hardware and software issues with computers. They also perform technical maintenance and software installations and updates.

Service-as-a-Subscription (SaaS).

SaaS is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted

Site Map.

A site map is a list of pages of a web site within a domain. There are three primary kinds of site map: Site maps used during the planning of a Web site by its designers. Human-visible listings, typically hierarchical, of the pages on a site. Structured listings intended for web crawlers such as search engines.

Static Page

A static web page (sometimes called a flat page or a stationary page) is a web page that is delivered to the user's web browser exactly as stored, in contrast to dynamic web pages which are generated by a web application.

Stock Keeping Unit (SKU)

a SKU refers to a unique identifier or code for a distinct type of item for sale, such as a product or service, and all attributes associated with the item type that distinguish it from other item types. For a product, these attributes can include manufacturer, description, material, size, colour, packaging, and warranty terms. It is important in the field inventory management for allowing vendors to track movement of stock.

Storefront.

An electronic storefront is an eCommerce solution for merchants who want to host a website that advertises their products or services and for which consumer transactions are generated online.

Subdomain

In the Domain Name System hierarchy, a subdomain is a domain that is a part of another domain. For example, if a domain offered an online store as part of their website Example Domain , it might use the subdomain shop.example.com

Techsembly

Company name of Singapore based, global multi-vendor AWS cloud-based SaaS (Service-as-a-Software) marketplace e-commerce technology.

Title Tag

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content

Uniform Resource Locator (URL)

Also known as an internet address or web address, a URL is a form of standardized naming convention for addressing documents accessible over the Internet. An example of a URL is https://www.techsembly.com, which is the domain name for the Techsembly website address.

URL redirects e.g. (301redirect)

 URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. A 301 redirect is a permanent redirect that passes full link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

User Experience/User Interface (UX/UI).

User experience (UX) is the interaction and experience users have with a company's products and services. ... User interface (UI) is the specific asset users interact with. For example, UI can deal with traditional concepts like visual design elements such as colours and typography

Vendor

a vendor is a business or person who purchases products from a company, then sells them to someone else. Suppliers are often referred to as the first link in a supply chain, existing strictly in a B2B relationship.

Website Navigation.

 Web navigation refers to the process of navigating a network of information resources in the World Wide Web, which is organized as hypertext or hypermedia. The user interface that is used to do so is called a web browser.